Search Engine Optimisation - Getting to page 1!
What is Search Engine Optimisation?
Search Engine Optimisation - SEO is the process of improving
the volume and quality of traffic to a web site from search
engines via natural search results caused by the balance of
'on and off page programming.'
Usually, the earlier a site is presented in search results
or the higher it "ranks", the more traffic will visit that site.
Search Engine Optimisation is usually the most important and final
step in the development of any website; getting people to your site and then converting
that traffic into business.
What is Quality Traffic?
Quality traffic refers to internet surfers that find your website
to purchase or find products or services you may offer. Quality
traffic has the highest possibility to be converted into business
for your company. You can spend hours on a awesome looking website,
but it will be useless if no traffic actually views it.
How do I increase Traffic to my website?
Internet surfer’s predominantly use Google, Yahoo or MSN to
search what they are looking for.
This is why it is most important that your website has to feature
within the first 3 search pages of Google when your niche is
searched upon.
If this is not the case, you need to contact us so we can fix
that for you.
Don't be fooled by Web Designers!
Many web designers believe they know all there is about search engine
optimization and will tell you that they are qualified to perform
this service.
They may truly believe this and be making such statements with
the best of intentions. However, these days Search Engine Optimization
is so much more than On Page Code Optimization.
Search Engine Optimisation is easily overlooked by designers
since the client cannot see immediate results for what they
are paying for.
Why choose Estar Web Design to Improve the Traffic to
your website?
Estar Web Design pride ourselves in our ability to target top
ranking results with Google, Yahoo, Anansi and all the other
major search engines across the globe.
How to achieve correct Search Engine Optimisation?
On page Coding
Off page Coding
Gradual Site Submission
Natural Link Building
Pay Per Click ( PPC ) Campaign Management
Blogging, Syndication, Distribution
Internet Marketing
Website Promotion
Landing Pages
What sites need Search Engine Optimisation?
•If your website does not rank within the first 3 pages of a
google search relative to the products or services that you
offer.
•If your site is more than 3 years old the chances that HTML
used will not be compliant with international web standards.
•If you have a pure Flash website
•If your website was built by a graphic designer or a web designer.
•If your website was built by a freelancer - they never have
the time launch a proper Search Engine Optimisation campaign.
• Ecommerce software is notorious for being wrought with peril.
The use of dynamic url's, session id's, generic head tags, and
much more makes many ecommerce systems difficult or impossible
to properly index and rank.
Estar Web Design offer the solution to all your Search
Engine Optimisation issues.
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